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  JIEB Examinations December 2004 Sitting
  JIEB Examinations December 2007 Sitting
       

Market Positioning - Do we compete with our referrers?

Most of Purnells business is referred to the firm by accountants and solicitors practices.

We do not compete with our referrers.

As a consequence Purnells undertake no recurring tasks such as accounts preparation, audit and taxation.

Some Insolvency Practitioner (IP) firms have been known to take an insolvency appointment (which was referred to them by the auditor) and then subsequently the IP firm acts as auditor to the phoenix company. Purnells do not do this!

Purnells instead only undertake one-off work such as:

  • insolvency related matters
  • turnaround and recovery
  • forensic accounting and litigation support
  • expert witness in court
  • business valuation
  • business disputes

Purnells market positioning is only to take on such one off work that would produce "added value" for clients.