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Background
The candlestick maker is involved
in a medium sized business. He has twenty employees and an
overhang of debt.
As well as making candlesticks
this sole trader also makes other products related to electrics
and lighting.
The owner has found that he cannot
compete with major manufacturers in the provision of electrical
and lighting equipment but he does have a core market in making
candlesticks. That candlestick segment is a niche business
which can be reliably forecast to provide profitable turnover
utilising four staff. The candlestick operation uses little
in the way of equipment. Candlesticks are made by craftsmen
using moulds.
The candlestick maker is fearful
that he may lose his home but he discovered that that was
not a real danger once he read the personal difficulties section
of this website.
Once he knew that his home could
be protected, the candlestick maker turned his attentions
to what could be done to salvage that part of his business
which was worth salvaging.
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